Carlos (tallon29) wrote,
Carlos
tallon29

Acclaim's CEO responds to criticism in the press of BMX XXX:

"We believe that there is a general, unfair characterization of the interactive entertainment industry and as a result, our product is being held to an entirely different standard than other entertainment media with comparable content, including movies, television and radio," said Greg Fischbach, Co-Chairman and CEO of Acclaim. "According to NPD's August report, more than 60 percent of all next-generation hardware owners are men over the age of 18, and this combined with the fact that last year's number one selling game was mature rated, fully supports our belief in the demand for this type of content."


"While we acknowledge that we are setting new benchmarks with BMX XXX, we are disappointed that there are groups who fail to see how this humorous product is truly on par with such widely accepted mainstream entertainment experiences, including movies like American Pie, and TV shows like The Sopranos and Sex and the City," added Fischbach. "As a leading publisher, we fully believe that consumers should have a right to choose their entertainment, and with that right comes the importance of responsible consumerism."


"This product was not designed for, nor is it being marketed to consumers under the age of 17, and we fully support the Electronic Software Rating Board and encourage consumers to utilize their rating systems to make educated purchases," concluded Fischbach.



I have to say I agree with him. Games are being held to a different standard, which I would imagine is in part due to their interactivity, but I don't believe that should be a point of focus when examining whether a game should be marketed, or what it should be rated. These decisions should be made based solely on content.
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